ALL FOR KIDZ® producers of  THE NED SHOWS® because
There's a Champion in Every Kid®
BOOK YOUR KICK-OFF ASSEMBLY
50 million
kids impacted
Since 1989
100,000
ELEMENTARY SCHOOL VISITS
96.89%
ENTHUSIASTIC STUDENT REACTIONS
99%
WANT NED BACK EVERY YEAR
ABOUT THE PROGRAM

Simple in concept. Transformative in impact.

What makes NED character ed unique is simple: a live starter assembly that genuinely excites kids, creating a wave of positive energy that keeps going right into every classroom. All For Kidz has spent 35 years engineering a program that inspires kids from the first moment of the assembly all the way through the final week of the program that follows — giving every teacher, every administrator, and every front office staff member the tools to make good character the language of your entire building, every single day.
NEVER GIVE UP
ENCOURAGE OTHERS
DO YOUR BEST
Resilience and persistence through every challenge
Building a school culture of kindness and support
Excellence in effort, not just outcomes
“This was by far the best Social Emotional Learning performance for kids I have seen. Students were engaged the entire time and so were teachers! I absolutely was blown away; I would recommend this show to every school.”
— Classroom Teacher, St. John Catholic School, Arkansas · March 2025
THE NED SHOW IN ACTION

The Moments That Count Most.

See for yourself what happens when NED walks into a school.
REAL SCHOOLS. REAL RESULTS.

See what happens at NED schools.

This is the show that makes kids say “Can we do that again?”

Creating a Culture Shift (2:10)

The school psychologist and principal at Turtle Creek reveal how using NED has created a culture shift in their school.

Trevor's Story (2:00)

The NED Show completely changed this student's outlook on school. Trevor and his parents tell the touching story.

Performer Perspective (3:21)

Two performers share wonderful stories which illustrate the impact that NED's message has had with students.
WHAT EDUCATORS ARE SAYING

Don’t take our word for it.

Here’s what educators said after their first NED assembly. We have 3,000+ more where these came from.
This was absolutely one of the best assemblies I have witnessed in my 45+ years in education. The presenter was AWESOME!! It was all relevant to what kids need to hear in this day and time, and what a creative and engaging way to present the message.
Educator - Schlarman Academy, Illinois · December 2024
This was the best assembly I have seen ever. This is year 21 for me and this one stands out. I loved everything about it!!!!
Classroom Teacher - Washington Elementary School, Illinois · December 2024
NED’s message aligns to our PBIS and it is an element our PBIS does not have. We have had all our teachers write NED’s message on their board and we are using this message to support our students’ growth in work ethic and a growth mindset.
Educator - First Flight Elementary, North Carolina · October 2025
I heard a student say it was the best experience in their life. Many great compliments!
Specialist Teacher - Maquoketa Valley, Iowa · April 2025
We have used NED every day since!
Classroom Teacher - Indian Hills Elementary, Idaho · October 2024
We can refer to the meaning of NED as a common language across the school.
Classroom Teacher - Colac South West Primary School, Australia · October 2025
Every NED School starts the same way.
One live all-school assembly. Every kid, one room, one message they will still be quoting all year long. What happens after that is your call, and it is the one thing that changes what NED costs and what your teachers receive.
TWO OPTIONS  - ONE SCHOOL (School Assembly) or MULTIPLE SCHOOLS (District Program):
SINGLE school

Bring NED to my school.

One assembly, one building, funded through NED product sales at no cost to your school.
DISTRICT / MULTIPLE SCHOOLS

Bring NED to my district.

Per-teacher licensing across every building, plus 40 weeks of character education in every classroom
WHY NED IS EFFECTIVE AND LOVED BY STUDENTS

If kids aren’t interested, nothing else matters.

Information alone doesn't change student behavior. Transformation happens through emotion, identity, and imagination.
That's why NED's Stories are the heart of everything we teach.
1
THE Live show
Each of our live shows is its own NED adventure, written, tested, and kid-proven over three decades. Illusion, humor, storytelling, comedy, audience participation, and yo-yo artistry combine into an assembly experience your students will still be talking about all year long.
Children watching a NED Show performance
2
THE performer
Every NED Show is delivered by a carefully selected, highly trained theater professional who genuinely loves kids. These are not generic presenters. They are gifted entertainers who bring the NED character to life in a way that creates real emotional connection.
3
What Every Kid Takes Home
Every kid leaves with something, in their heart or in their hand. The message is the part nobody misses, and it is the part they will quote all year long. For the kids who take home a NED messaged yo-yo, it ties straight back to the show they just watched and embeds the message even deeper.
NED is winsome, memorable, and genuinely fun. The result is a program kids don't just tolerate - they love, with 96.89% of kids reacting enthusiastically. We’ve had students tell our performers, “This is the best day of my life.” That’s not an accident. That’s by design.
OUR YEARLY THEMES

Our Kickoff Assemblies

See exactly what your school gets each year. Each show is a fresh spark: a building-wide moment that sets the tone for everything that follows.
2026–27 SCHOOL YEAR — YEAR ONE
NED's Mindset Mission
What if every student in your school believed they could accomplish great things and had the mindset to do so? NED’s Mindset Mission is a high-energy, 45-minute live adventure rooted in Growth Mindset principles. Using humor, storytelling, illusion, and jaw-dropping yo-yo artistry, our world-class performer takes students on a globe-trotting journey — scaling Mt. Everest, exploring a Caribbean island, and repairing a sputtering spaceship — all to help NED discover the mindset that changes everything. Kids leave knowing their brain is a muscle, failure is a teacher, and “not yet” is just the beginning. It’s not just an assembly. It’s a new way of thinking.
2027–28 SCHOOL YEAR — YEAR TWO
NED's Resiliency Ride
Every kid gets knocked down. The question is — do they know how to get back up? NED’s Resiliency Ride is a 45-minute live performance that takes students on a fun-filled, globe-trotting adventure packed with storytelling, humor, illusion, and yo-yo mastery. Through unforgettable characters and moments of genuine heart, students discover three core life principles — persistence, kindness, and excellence — woven into a message so simple and powerful that kids are quoting it all year long. It’s not just an assembly. It’s a turning point.
investment

Every school deserves a champion program.

We believe budget should never stand between a child and great character education. That’s why we offer a unique single-building no-fee Pay It Forward program.
The No Fee Pay-It-Forward Option
$0 to your school · A $3,000 value · Funded through NED product sales
Click here to learn how Pay It Forward works  ▼
HOW THE NO-FEE OPTION WORKS

Here’s exactly what happens after you book.

When your school books NED’s Mindset Mission or NED’s Resiliency Ride through the Pay It Forward option (our no-fee model), your students attend the assembly at absolutely no cost to your school — a $3,000 value. Following the show, a brief product sale runs for 5 to 10 school days, just 30 minutes a day. The sale is typically run by the PTA, Counselor, or front office — and it actually reinforces the show. It keeps NED’s message in motion, gives kids a tangible reminder of what they learned, and develops student leadership when kids get involved. The NED-branded yo-yos and merchandise tie directly to the show they just experienced. There is no minimum sale requirement, and we pay return shipping on all unsold product.
No Minimum Required
There’s no sales floor to hit. Whatever your school raises goes right back into the program.
We Pay Return Shipping
Any unsold product ships back to us at our cost. Zero risk to your school.
100% Satisfaction Guarantee
We replace any defective NED item and cover all shipping costs. Every time.
What about students who don’t purchase a yo-yo? How do we handle that?
No child gets left out. At your request, we’ll provide a complimentary set of 10 recess yo-yos so every kid can join in. They’re yours to keep forever.
To speak with an Account Executive:
1-877-872-9696 x101

Ready to bring the magic to your school?

The best character education decisions a principal or counselor makes are the ones kids remember for life.

Booking takes minutes. The impact lasts a lifetime.
 BOOK YOUR KICKOFF ASSEMBLY NOW  
FAQS

Questions Educators Ask Us Most.

Click on question to expand and collapse answer.
GENERAL:
Is your program CASEL-aligned?
Yes. CASEL, the Collaborative for Academic, Social, and Emotional Learning, defines five core SEL competencies that schools and districts use to evaluate programs. NED maps directly to all five: Self-Awareness (Never Give Up, recognizing mindset and strengths), Self-Management (perseverance, goal-setting, emotional regulation), Social Awareness (empathy and respect through Encourage Others), Relationship Skills (communication, teamwork, conflict resolution), and Responsible Decision-Making (Do Your Best, ethical choices and accountability).NED's Top 40 character traits cover all five CASEL domains across the full school year. For districts navigating procurement requirements that mandate CASEL alignment, NED qualifies.
How does NED integrate with our existing PBIS and SEL programs?
NED is designed to complement, not replace, what you already have. Both NED and PBIS are proactive and positive, focused on building good character rather than punishing the bad. NED's three core messages (Never Give Up, Encourage Others, Do Your Best) map directly onto common PBIS school-wide expectations like respect, responsibility, and perseverance.

PBIS provides the ongoing daily structure. NED provides a high-energy, memorable spark that re-energizes your school culture around those same values. The weekly animations, daily intercom scripts, and monthly curriculum give every teacher a consistent touchpoint that reinforces your existing framework without adding complexity. Most importantly, both NED and PBIS create a shared language across the entire school community, which is the cornerstone of effective Tier 1 PBIS implementation..
Are your performers background-screened?
Yes. Every NED performer is carefully selected, highly trained, and fully background-screened before entering any school.
THE ASSEMBLY:
How large can the assembly audience be?
Our show was developed for an all-school audience and is best received with the entire school present. We typically perform a single show for up to 600 students. Seating is camp-style. If your school exceeds 600 students, please contact an Account Executive for more details.
How long is the assembly?
40 to 45 minutes. We handle all setup and breakdown, with zero burden on your staff.
Can we book the show mid-year?
Yes. You can book at any point in the year. The assembly is the spark, and it works no matter when it lands.
Can we reschedule if needed?
Yes. The program can be rescheduled by mutual agreement.
How far in advance do I need to book?
As early as possible. Our weeks fill up quickly, so reach out today to secure your spot on our calendar.